Blog

Don’t forget to think about conversion rates

It’s easy to focus on getting visitors to your site and ignore what they actually do when they get there.  A thousand visitors and no sales is less desirable than 10 visitors and 5 sales. 

Think about a few things if your website is experiencing these problems:

  • is optimization getting in the way?

Meaning…have you focused too much on what search engines want and not enough on what your customers want?  This is a common mistake by those who try SEO on their ...

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Google Video Ads

We’ve been waiting for more info about this direction and it is slowly starting to come out.

“It’s a topic that’s come up in a lot of internal discussions,” said Fox during a Q&A session about Google’s search usage and trends.

We want to do the best job of conveying information to the user. In many cases that’s a text ad. In some cases it may not be a text ad. It may be an image, it ...

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Free Wi-Fi will never last…

A colleague and I were discussing a new Search Engine Marketing client and their plan to market to the growing world of RV parks and users. KOA Campgrounds is now offering free Wi-Fi at most of its locations and the client was excited to let us know this fact.

The service is also increasingly provided for free. In the 2007 KOA Directory, 324 of ...

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