Archive for 'Business'

I Don’t Know My Keywords

We’ve talked about the importance of choosing keywords that will convert into sales and leads but what if you don’t know what these are?  Let’s say that you haven’t been tracking this information and really have no clue as to which keywords convert better than others.   What do you do?

Start by going through your emails and contact forms from customers and searching for ways they describe what they need.  What types of phrases are they using to describe what ...

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Choosing Keywords for your website

Tip of the day:

When choosing your keywords make sure you are choosing keywords that you can sell.

Don’t just choose words based on how many searches they get a month.  Choose words that describe what you sell or services you offer in detail.  Before choosing that keyword, ask yourself if that really describes what you sell.  If someone types that into Google and finds your website will they buy your product or use your service?

Your keywords should be representative of what ...

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Free Marketing e-Book

We recently participated in a free marketing eBook with around 33 other industry experts.  It’s filled with some great tips for business owners and those looking for marketing tips and tricks.  Download it free at the marketing in progress blog.

The book has a variety of information on social media, blogging, seo, email marketing, and more.   Again, it’s free and you don’t even have to put in your email address.

Thanks to Brett for helping put this ...

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Website Design VS. Website Development

Client:  “Is there a difference between website design and website development?”

Having a website developed is a very different job than just having a website built or commonly referred to as designed.  Let’s start by examining the typical website build by using one of the many things we’ve heard over the years:

“I know someone who builds websites”

Whether it is a friend or family member most people probably know someone who can claim they “build websites” and will do ...

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Client Spotlight: Sugar Biscuit Cakery

Every now and then, we like to do a “client spotlight” and this month just in time for the holidays we would like to introduce you to Sugar Biscuit Cakery in Fort Worth, Texas.

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Websites Using Popup Surveys Need to Be Careful

Is your website using one of those popup surveys?  I know that Seth Godin had advocated using surveys on your website to find out information about your customer base…such as why they chose not to buy.  Obviously, this information is very useful but the problem is that many companies simply instructed their team to add this function to their website without really thinking it through.

My challenge to your company.  If you are using one of these popups, bring your website ...

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Client Spotlight

One of our clients is just finishing up their first season in business so we thought it was time for a client spotlight.

Green Energy Solutions approached us a few months ago to build an easy to use website so they could start selling their line of skylight shades.  These easy to use shades help keep energy costs down while still letting you enjoy your skylights.  Really cool idea and easy to install.  The challenge on our end was coming up ...

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Where to Spend Your Money on SEM?

We get asked by new clients to come up with creative ways to spend their SEM budgets.   Many companies just don’t have a big enough budget initially to kick start all aspects of a search engine marketing campaign so where you start?

SEO?

Pay Per Click?

Social Media?

Email Marketing?

If your company has never tried any of these then how do you know which one will work?  The reality is you really don’t and even if you have dipped your toes in the ...

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Cheap E Commerce Websites

We’ve all see these companies that offer really cheap do it yourself e commerce websites for a low monthly fee but are they really any good?

One of the most important things to remember when opening an online store is that you are competing against other companies that have been around for years.  You aren’t just going to get your products online and immediately start selling them.  You are going to have to convince people to buy from your website and ...

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Website Tip of the Day

Sell your services on your website.

Some people believe it is enough to just put up a good looking website and put up information about their company. Once they do that…they think they are done. Even if you are doing SEO and/or online advertising you need to do more. We can’t stress this enough. Your website’s content should be selling your services and not just presenting people with your information.

Ideas for doing this include:

  • Creating Specials or Coupons on ...
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