Archive for 'Conversions'

I Don’t Know My Keywords

We’ve talked about the importance of choosing keywords that will convert into sales and leads but what if you don’t know what these are?  Let’s say that you haven’t been tracking this information and really have no clue as to which keywords convert better than others.   What do you do?

Start by going through your emails and contact forms from customers and searching for ways they describe what they need.  What types of phrases are they using to describe what ...

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Choosing Keywords for your website

Tip of the day:

When choosing your keywords make sure you are choosing keywords that you can sell.

Don’t just choose words based on how many searches they get a month.  Choose words that describe what you sell or services you offer in detail.  Before choosing that keyword, ask yourself if that really describes what you sell.  If someone types that into Google and finds your website will they buy your product or use your service?

Your keywords should be representative of what ...

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Website Design VS. Website Development

Client:  “Is there a difference between website design and website development?”

Having a website developed is a very different job than just having a website built or commonly referred to as designed.  Let’s start by examining the typical website build by using one of the many things we’ve heard over the years:

“I know someone who builds websites”

Whether it is a friend or family member most people probably know someone who can claim they “build websites” and will do ...

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Where to Spend Your Money on SEM?

We get asked by new clients to come up with creative ways to spend their SEM budgets.   Many companies just don’t have a big enough budget initially to kick start all aspects of a search engine marketing campaign so where you start?

SEO?

Pay Per Click?

Social Media?

Email Marketing?

If your company has never tried any of these then how do you know which one will work?  The reality is you really don’t and even if you have dipped your toes in the ...

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Website Tip of the Day

Sell your services on your website.

Some people believe it is enough to just put up a good looking website and put up information about their company. Once they do that…they think they are done. Even if you are doing SEO and/or online advertising you need to do more. We can’t stress this enough. Your website’s content should be selling your services and not just presenting people with your information.

Ideas for doing this include:

  • Creating Specials or Coupons on ...
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Measuring the Value of a New Website

Measuring the value of a new website.

The following will be helpful to both web designers trying to sell a customer on a website and those inside a company pushing for a new website and trying to get the correct amount in the budget.

We are approached to build a lot of websites and the cost expectations vary from a few hundred dollars to tens of thousands. There are many blog posts and articles that talk about what a website ...

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The Value of Google Adwords

The Value of Google Adwords

Many companies have tried Google Adwords at one time or another and there are varying opinions on the value of this service. There are some that will argue that AdWords is a waste of money while other companies drive nearly 100% of sales through their AdWords campaigns. How do you determine if Adwords is something your company should be doing?

First of all, Adwords should NOT be looked at as an expense…you should be making ...

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What is the Value of a Website

Check out our Brett’s marketing in progress blog today for RaeSea’s guest post. Here’s a teaser:

We are approached to build a lot of websites and the cost expectations vary from a few hundred dollars to tens of thousands. There are many blog posts and articles that talk about what a website should cost to build and what factors affect costs but what about for the client? Is there a value to place on the website itself? ...

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