Archive for 'google adwords'

Choosing Keywords for your website

Tip of the day:

When choosing your keywords make sure you are choosing keywords that you can sell.

Don’t just choose words based on how many searches they get a month.  Choose words that describe what you sell or services you offer in detail.  Before choosing that keyword, ask yourself if that really describes what you sell.  If someone types that into Google and finds your website will they buy your product or use your service?

Your keywords should be representative of what ...

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The Value of Google Adwords

The Value of Google Adwords

Many companies have tried Google Adwords at one time or another and there are varying opinions on the value of this service. There are some that will argue that AdWords is a waste of money while other companies drive nearly 100% of sales through their AdWords campaigns. How do you determine if Adwords is something your company should be doing?

First of all, Adwords should NOT be looked at as an expense…you should be making ...

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