Archive for 'Internet'

Choosing Keywords for your website

Tip of the day:

When choosing your keywords make sure you are choosing keywords that you can sell.

Don’t just choose words based on how many searches they get a month.  Choose words that describe what you sell or services you offer in detail.  Before choosing that keyword, ask yourself if that really describes what you sell.  If someone types that into Google and finds your website will they buy your product or use your service?

Your keywords should be representative of what ...

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Free Marketing e-Book

We recently participated in a free marketing eBook with around 33 other industry experts.  It’s filled with some great tips for business owners and those looking for marketing tips and tricks.  Download it free at the marketing in progress blog.

The book has a variety of information on social media, blogging, seo, email marketing, and more.   Again, it’s free and you don’t even have to put in your email address.

Thanks to Brett for helping put this ...

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Website Design VS. Website Development

Client:  “Is there a difference between website design and website development?”

Having a website developed is a very different job than just having a website built or commonly referred to as designed.  Let’s start by examining the typical website build by using one of the many things we’ve heard over the years:

“I know someone who builds websites”

Whether it is a friend or family member most people probably know someone who can claim they “build websites” and will do ...

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Where to Spend Your Money on SEM?

We get asked by new clients to come up with creative ways to spend their SEM budgets.   Many companies just don’t have a big enough budget initially to kick start all aspects of a search engine marketing campaign so where you start?

SEO?

Pay Per Click?

Social Media?

Email Marketing?

If your company has never tried any of these then how do you know which one will work?  The reality is you really don’t and even if you have dipped your toes in the ...

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Recap of the Optimization Summit in Dallas

We recently attended the Optimization Summit in Dallas for Social Media. The format featured four to five two-hour workshops at a time, featuring topics on branding to pricing to SEO to email marketing to social media planning.

Brett over at marketing in progress has been doing some fantastic recaps of the workshops he attended. I’d like to invite all of you to read his recap on one of the better workshops with Geno Church. ...

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Tech Talk

Web Design

Hyperlinks are the names for a link. A link can be anything from underlined text, buttons, or an image-and when clicked, will take you to another page, or sometimes the link can take you to another area on the same page (useful for long pages).

Home Page is the first page of your website and usually just your domain name (www.example.com).

Address Bar The white bar towards the top of your browser (internet explorer or firefox). It will normally have something ...

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SEO does not “run itself”

I hear this a lot.  Clients or friends will tell me “Well once you set the SEO up then it runs itself”.  Umm, no it doesn’t.  SEO is not a one time thing and often times you can put more work into it months down the line than what you do at the beginning.   There are many aspects of SEO:

  • Constantly monitoring traffic – there are so many ways to look at traffic to your site and there are also so ...
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Marketing One Product

The recent post about “Apple and the ability to Focus“, over on Brett’s Blog got me thinking about our latest project.

 We recently launched the “Skeeter Defeater“, it’s a mosquito repellent that sprays automatically..twice a day.    Cool little product and the faq page has some interesting information on mosquitoes.

But, the interesting part of this project is the fact that the website is really selling only one product.  There are some variations ...

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Googling Fraud

You just can’t escape Google

The anonymous woman googled “John, Anne and Panama” and found the picture, which she sent to police and the Guardian. They report that John walked into a London police station over the weekend and told them “I think I am a missing person.” He was arrested on charges of fraud (y’think?). The police plan to validate the picture. Because, y’know, having him in custody isn’t enough evidence ...

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SXSW Goes Mobi

Check out their mobi site.

This is a good explanation of what mobi is and what it might become.  Every designer should know the ins and outs of what it takes to design for mobile search. 

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