Archive for 'Internet'

MySpace and Facebook expand ads

We knew this was going to happen.

MySpace on Monday expanded options for advertisers to target consumers based on the information they provide in their social-networking profiles.

The company, which operates the largest site for meeting and sharing photos and other information with friends, also announced a new way for small businesses and individual users to create and place their own ads targeting potential customers by their stated interest and geographic location.

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Dallas Cowboys and Web Domain Names

How in the world did the Cowboys think they could get cowboys.com for $275.00? 

However, after the organization discovered the domain name was for six-figures, it asked the seller if the sale could be voided.

I think any executive with some knowledge of the web would know that 275 bucks is not realistic for a generic term like “cowboys”. 

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Content is still king in SEO

I think most in the industry realize this but it’s nice to see it stated again.

Good content remains the best way of boosting a website’s or blog’s chances of making money, a search engine marketing expert told INQUIRER.net.

At RaeSea, we actually use writers who have worked on TV and Movies as a way to both optimize the content and make the text more interesting to the user.  Many times, you can read websites and tell ...

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Want to stay away from Vista

Found a nice little explanation on how to stay away from Vista and stick with XP.  It’s time to downgrade. 

To the vast bulk of users, though, “downgrade” is a synonym for reverting to an older version. In that case, it simply means dumping Vista and returning to XP

Also, this is a funny writeup on the problems of outlook 2007.

They hate us – OK, this one might be pushing it, but ...

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Don’t forget to think about conversion rates

It’s easy to focus on getting visitors to your site and ignore what they actually do when they get there.  A thousand visitors and no sales is less desirable than 10 visitors and 5 sales. 

Think about a few things if your website is experiencing these problems:

  • is optimization getting in the way?

Meaning…have you focused too much on what search engines want and not enough on what your customers want?  This is a common mistake by those who try SEO on their ...

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Google Video Ads

We’ve been waiting for more info about this direction and it is slowly starting to come out.

“It’s a topic that’s come up in a lot of internal discussions,” said Fox during a Q&A session about Google’s search usage and trends.

We want to do the best job of conveying information to the user. In many cases that’s a text ad. In some cases it may not be a text ad. It may be an image, it ...

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Free Wi-Fi will never last…

A colleague and I were discussing a new Search Engine Marketing client and their plan to market to the growing world of RV parks and users. KOA Campgrounds is now offering free Wi-Fi at most of its locations and the client was excited to let us know this fact.

The service is also increasingly provided for free. In the 2007 KOA Directory, 324 of ...

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