Archive for 'Search Engines'

I Don’t Know My Keywords

We’ve talked about the importance of choosing keywords that will convert into sales and leads but what if you don’t know what these are?  Let’s say that you haven’t been tracking this information and really have no clue as to which keywords convert better than others.   What do you do?

Start by going through your emails and contact forms from customers and searching for ways they describe what they need.  What types of phrases are they using to describe what ...

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Choosing Keywords for your website

Tip of the day:

When choosing your keywords make sure you are choosing keywords that you can sell.

Don’t just choose words based on how many searches they get a month.  Choose words that describe what you sell or services you offer in detail.  Before choosing that keyword, ask yourself if that really describes what you sell.  If someone types that into Google and finds your website will they buy your product or use your service?

Your keywords should be representative of what ...

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Explaining Inbound and Outbound Links

Links are extremely important for your search engine rankings and seo but what is the difference between inbound and outbound links?

Inbound Links: (links from other websites to your website) – Inbound links greatly influence website rankings because all major search engines such as Google, use inbound links to determine how to rank websites. In general, a website with many good inbound links will have high rankings on the search engines. These links also bring visitors to your website, thus ...

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The Importance of Search Engine Submission

Should I worry about search engine submission?

There are benefits to submitting your website to a search engine before they “find it” and these include:

  • Often times you will be listed faster
  • Submitting your website will help the Search Engine understand your website from the very beginning
  • It does allow you to help keep the search engines aware of big changes to your website

Read more about search engine submission here.

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