Archive for 'SEO'

I Don’t Know My Keywords

We’ve talked about the importance of choosing keywords that will convert into sales and leads but what if you don’t know what these are?  Let’s say that you haven’t been tracking this information and really have no clue as to which keywords convert better than others.   What do you do?

Start by going through your emails and contact forms from customers and searching for ways they describe what they need.  What types of phrases are they using to describe what ...

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Choosing Keywords for your website

Tip of the day:

When choosing your keywords make sure you are choosing keywords that you can sell.

Don’t just choose words based on how many searches they get a month.  Choose words that describe what you sell or services you offer in detail.  Before choosing that keyword, ask yourself if that really describes what you sell.  If someone types that into Google and finds your website will they buy your product or use your service?

Your keywords should be representative of what ...

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Free Marketing e-Book

We recently participated in a free marketing eBook with around 33 other industry experts.  It’s filled with some great tips for business owners and those looking for marketing tips and tricks.  Download it free at the marketing in progress blog.

The book has a variety of information on social media, blogging, seo, email marketing, and more.   Again, it’s free and you don’t even have to put in your email address.

Thanks to Brett for helping put this ...

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Where to Spend Your Money on SEM?

We get asked by new clients to come up with creative ways to spend their SEM budgets.   Many companies just don’t have a big enough budget initially to kick start all aspects of a search engine marketing campaign so where you start?

SEO?

Pay Per Click?

Social Media?

Email Marketing?

If your company has never tried any of these then how do you know which one will work?  The reality is you really don’t and even if you have dipped your toes in the ...

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Tech Talk

Web Design

Hyperlinks are the names for a link. A link can be anything from underlined text, buttons, or an image-and when clicked, will take you to another page, or sometimes the link can take you to another area on the same page (useful for long pages).

Home Page is the first page of your website and usually just your domain name (www.example.com).

Address Bar The white bar towards the top of your browser (internet explorer or firefox). It will normally have something ...

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The Importance of Search Engine Submission

Should I worry about search engine submission?

There are benefits to submitting your website to a search engine before they “find it” and these include:

  • Often times you will be listed faster
  • Submitting your website will help the Search Engine understand your website from the very beginning
  • It does allow you to help keep the search engines aware of big changes to your website

Read more about search engine submission here.

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SEO does not “run itself”

I hear this a lot.  Clients or friends will tell me “Well once you set the SEO up then it runs itself”.  Umm, no it doesn’t.  SEO is not a one time thing and often times you can put more work into it months down the line than what you do at the beginning.   There are many aspects of SEO:

  • Constantly monitoring traffic – there are so many ways to look at traffic to your site and there are also so ...
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Content is still king in SEO

I think most in the industry realize this but it’s nice to see it stated again.

Good content remains the best way of boosting a website’s or blog’s chances of making money, a search engine marketing expert told INQUIRER.net.

At RaeSea, we actually use writers who have worked on TV and Movies as a way to both optimize the content and make the text more interesting to the user.  Many times, you can read websites and tell ...

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Don’t forget to think about conversion rates

It’s easy to focus on getting visitors to your site and ignore what they actually do when they get there.  A thousand visitors and no sales is less desirable than 10 visitors and 5 sales. 

Think about a few things if your website is experiencing these problems:

  • is optimization getting in the way?

Meaning…have you focused too much on what search engines want and not enough on what your customers want?  This is a common mistake by those who try SEO on their ...

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