Archive for 'technology'

I Don’t Know My Keywords

We’ve talked about the importance of choosing keywords that will convert into sales and leads but what if you don’t know what these are?  Let’s say that you haven’t been tracking this information and really have no clue as to which keywords convert better than others.   What do you do?

Start by going through your emails and contact forms from customers and searching for ways they describe what they need.  What types of phrases are they using to describe what ...

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Free Marketing e-Book

We recently participated in a free marketing eBook with around 33 other industry experts.  It’s filled with some great tips for business owners and those looking for marketing tips and tricks.  Download it free at the marketing in progress blog.

The book has a variety of information on social media, blogging, seo, email marketing, and more.   Again, it’s free and you don’t even have to put in your email address.

Thanks to Brett for helping put this ...

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Website Design VS. Website Development

Client:  “Is there a difference between website design and website development?”

Having a website developed is a very different job than just having a website built or commonly referred to as designed.  Let’s start by examining the typical website build by using one of the many things we’ve heard over the years:

“I know someone who builds websites”

Whether it is a friend or family member most people probably know someone who can claim they “build websites” and will do ...

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Websites Using Popup Surveys Need to Be Careful

Is your website using one of those popup surveys?  I know that Seth Godin had advocated using surveys on your website to find out information about your customer base…such as why they chose not to buy.  Obviously, this information is very useful but the problem is that many companies simply instructed their team to add this function to their website without really thinking it through.

My challenge to your company.  If you are using one of these popups, bring your website ...

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Where to Spend Your Money on SEM?

We get asked by new clients to come up with creative ways to spend their SEM budgets.   Many companies just don’t have a big enough budget initially to kick start all aspects of a search engine marketing campaign so where you start?

SEO?

Pay Per Click?

Social Media?

Email Marketing?

If your company has never tried any of these then how do you know which one will work?  The reality is you really don’t and even if you have dipped your toes in the ...

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Website Tip of the Day

Sell your services on your website.

Some people believe it is enough to just put up a good looking website and put up information about their company. Once they do that…they think they are done. Even if you are doing SEO and/or online advertising you need to do more. We can’t stress this enough. Your website’s content should be selling your services and not just presenting people with your information.

Ideas for doing this include:

  • Creating Specials or Coupons on ...
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What is the Value of a Website

Check out our Brett’s marketing in progress blog today for RaeSea’s guest post. Here’s a teaser:

We are approached to build a lot of websites and the cost expectations vary from a few hundred dollars to tens of thousands. There are many blog posts and articles that talk about what a website should cost to build and what factors affect costs but what about for the client? Is there a value to place on the website itself? ...

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Tech Talk

Web Design

Hyperlinks are the names for a link. A link can be anything from underlined text, buttons, or an image-and when clicked, will take you to another page, or sometimes the link can take you to another area on the same page (useful for long pages).

Home Page is the first page of your website and usually just your domain name (www.example.com).

Address Bar The white bar towards the top of your browser (internet explorer or firefox). It will normally have something ...

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SXSW Goes Mobi

Check out their mobi site.

This is a good explanation of what mobi is and what it might become.  Every designer should know the ins and outs of what it takes to design for mobile search. 

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MySpace and Facebook expand ads

We knew this was going to happen.

MySpace on Monday expanded options for advertisers to target consumers based on the information they provide in their social-networking profiles.

The company, which operates the largest site for meeting and sharing photos and other information with friends, also announced a new way for small businesses and individual users to create and place their own ads targeting potential customers by their stated interest and geographic location.

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