Archive for 'web marketing'

I Don’t Know My Keywords

We’ve talked about the importance of choosing keywords that will convert into sales and leads but what if you don’t know what these are?  Let’s say that you haven’t been tracking this information and really have no clue as to which keywords convert better than others.   What do you do?

Start by going through your emails and contact forms from customers and searching for ways they describe what they need.  What types of phrases are they using to describe what ...

Continue Reading →

Choosing Keywords for your website

Tip of the day:

When choosing your keywords make sure you are choosing keywords that you can sell.

Don’t just choose words based on how many searches they get a month.  Choose words that describe what you sell or services you offer in detail.  Before choosing that keyword, ask yourself if that really describes what you sell.  If someone types that into Google and finds your website will they buy your product or use your service?

Your keywords should be representative of what ...

Continue Reading →

Free Marketing e-Book

We recently participated in a free marketing eBook with around 33 other industry experts.  It’s filled with some great tips for business owners and those looking for marketing tips and tricks.  Download it free at the marketing in progress blog.

The book has a variety of information on social media, blogging, seo, email marketing, and more.   Again, it’s free and you don’t even have to put in your email address.

Thanks to Brett for helping put this ...

Continue Reading →

Website Design VS. Website Development

Client:  “Is there a difference between website design and website development?”

Having a website developed is a very different job than just having a website built or commonly referred to as designed.  Let’s start by examining the typical website build by using one of the many things we’ve heard over the years:

“I know someone who builds websites”

Whether it is a friend or family member most people probably know someone who can claim they “build websites” and will do ...

Continue Reading →

Websites Using Popup Surveys Need to Be Careful

Is your website using one of those popup surveys?  I know that Seth Godin had advocated using surveys on your website to find out information about your customer base…such as why they chose not to buy.  Obviously, this information is very useful but the problem is that many companies simply instructed their team to add this function to their website without really thinking it through.

My challenge to your company.  If you are using one of these popups, bring your website ...

Continue Reading →

Cheap E Commerce Websites

We’ve all see these companies that offer really cheap do it yourself e commerce websites for a low monthly fee but are they really any good?

One of the most important things to remember when opening an online store is that you are competing against other companies that have been around for years.  You aren’t just going to get your products online and immediately start selling them.  You are going to have to convince people to buy from your website and ...

Continue Reading →

Website Tip of the Day

Sell your services on your website.

Some people believe it is enough to just put up a good looking website and put up information about their company. Once they do that…they think they are done. Even if you are doing SEO and/or online advertising you need to do more. We can’t stress this enough. Your website’s content should be selling your services and not just presenting people with your information.

Ideas for doing this include:

  • Creating Specials or Coupons on ...
Continue Reading →

Measuring the Value of a New Website

Measuring the value of a new website.

The following will be helpful to both web designers trying to sell a customer on a website and those inside a company pushing for a new website and trying to get the correct amount in the budget.

We are approached to build a lot of websites and the cost expectations vary from a few hundred dollars to tens of thousands. There are many blog posts and articles that talk about what a website ...

Continue Reading →

The Value of Google Adwords

The Value of Google Adwords

Many companies have tried Google Adwords at one time or another and there are varying opinions on the value of this service. There are some that will argue that AdWords is a waste of money while other companies drive nearly 100% of sales through their AdWords campaigns. How do you determine if Adwords is something your company should be doing?

First of all, Adwords should NOT be looked at as an expense…you should be making ...

Continue Reading →