I Don’t Know My Keywords

We’ve talked about the importance of choosing keywords that will convert into sales and leads but what if you don’t know what these are?  Let’s say that you haven’t been tracking this information and really have no clue as to which keywords convert better than others.   What do you do?

Start by going through your emails and contact forms from customers and searching for ways they describe what they need.  What types of phrases are they using to describe what they need from you.  Make a list of those types of phrases and then highlight any of those conversations that turned into sales for you.

Guess what?  You just found some keywords that convert into sales.