Tech Talk

Web Design

Hyperlinks are the names for a link. A link can be anything from underlined text, buttons, or an image-and when clicked, will take you to another page, or sometimes the link can take you to another area on the same page (useful for long pages).

Home Page is the first page of your website and usually just your domain name (

Address Bar The white bar towards the top of your browser (internet explorer or firefox). It will normally have something typed in it that starts with “http://” or “www” This is where you type in the address of a website that you want to visit. Right now it probably says “”

URL (Uniform Resource Locator) is the website address. For example, the URL of this page is

HTML Hyper Text Markup Language. This is the language that is used for creating websites. Some other terms used include “html coding” and “html website”.

ISP Internet Service Provider. The company that provides you with internet access (your internet connection) and related services is your ISP. (TimeWarner, Comcast, etc)

Meta Tag Located in the head section of the html of a web page. It is visible to search engines but not human visitors unless you specifically choose to view the code. Meta tags provide information about a webpage, like the topic (title), keywords, description, etc.

Sitemap This is an index to all the pages on a website. It should be accessible from every page of the site and is used for two primary reasons: to help users find what they are looking for on the site (better navigation) and helping search engines find all the pages in a website (great for large websites).


Shopping Carts – A shopping cart is a piece of software that acts as the online store’s catalog and generates the ordering process. Shopping carts can be implemented two ways: 1)as a piece of software integrated into the current site with the software hosted and maintained by the current owner of the website, or 2) they can be offered as a feature from a 3rd party service that will create and host a company’s e-commerce site. This 3rd party will maintain the safety of the store and the software updates to the store.

Merchant Accounts – A merchant account is a specialized bank account issued by a merchant processing bank that allows a business to accept credit cards such as Visa and Mastercard, debit cards, gift cards and other forms of payment cards. This acceptance is also known as payment processing, credit card processing or merchant card processing.


Web Analytics – service offered that generates detailed statistics about visitors to a website. These include how many people visited the site, how many of those visitors were new or returning visitors, how they found the website, also what keywords they typed into the search engine.

Hosting – is the company that “rents” you space on their server for your website. In order for you to have an email address or a website, a computer somewhere, with all the necessary software, has to provide you with 3 things: an IP (domain) address, physical space to store the information and bandwidth that accommodates the flow of information that is taking place on your behalf. The company that provides you with these facilities is your host and you will pay them a fee for hosting your site and or email address.